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Wise Construction Group

As an SEO specialist for Wise Construction Group in 2023, I was responsible for improving the company’s online visibility and search engine performance. My key contributions included:

 

  • Conducted comprehensive keyword research to target relevant and high-converting search terms.

  • Implemented technical SEO strategies, ensuring website crawlability, mobile responsiveness, and fast loading speeds.

  • Performed on-page SEO optimization, including meta tags, headers, internal linking, and content enhancement.

  • Carried out a detailed site audit to identify and resolve SEO-related issues, improving overall site health.

  • Set up and monitored Google Analytics to track user behavior, website traffic, and performance metrics.

  • Managed Google Search Console to monitor indexing status, fix crawl errors, and enhance search presence.

These efforts contributed to increased organic traffic, improved keyword rankings, and a stronger digital presence for the company.

Client:
Wise Construction Group
Year:
2023
Designer:
Dragon Digitals
Developer:
Dragon Digitals
Site Link:
https://wiseconstructiongroup.net/
Marketing:
Dragon Digitals
Facebook-f Twitter Instagram Pinterest-p Behance

About
The Processs

 

✅ 1. SEO Audit & Analysis

  • Website audit: Evaluated the existing structure, speed, mobile-friendliness, and crawlability.

  • Keyword audit: Checked what keywords the site was ranking for and identified content gaps.

  • Competitor analysis: Compared with local and national construction businesses to benchmark strategy.

✅ 2. Keyword Research

  • Focused on commercial intent and local keywords, such as:

    • “construction company in [City/Area]”

    • “home renovation services”

    • “design-build contractors”

  • Used tools like Google Keyword Planner, Semrush, or Ahrefs.

✅ 3. On-Page Optimization

  • Optimized:

    • Meta titles & descriptions

    • H1-H6 tags

    • URL structure

    • Alt text for images

    • Schema markup (like LocalBusiness)

  • Ensured each service page had unique, keyword-rich content (e.g., “Commercial Construction Services”, “Home Renovations”).

✅ 4. Content Creation & Blogging

  • Developed content targeting both informational and transactional intent:

    • “Top 5 Reasons to Hire a Licensed Contractor”

    • “What to Expect in a Full Home Renovation”

  • Targeted long-tail keywords to improve rankings and attract niche traffic.

 

✅ 5. Local SEO Optimization

  • Google Business Profile optimized with:

    • Accurate name, address, and phone number (NAP)

    • Service areas listed

    • Regular updates with posts, images, and promotions

  • Built local citations on directories like Yelp, Hotfrog, Yellow Pages, etc.

✅ 6. Technical SEO Fixes

  • Improved:

    • Site speed (minified CSS/JS, optimized images)

    • Mobile usability

    • 404 errors, redirects, and canonical issues

  • Submitted updated sitemap.xml and robots.txt to Google Search Console.

✅ 7. Link Building (Off-Page SEO)

  • Earned backlinks through:

    • Guest blogging on relevant industry sites

    • Local business partnerships

    • Press releases or mentions on construction directories

  • Encouraged positive reviews on Google and industry platforms like Houzz or Trustpilot.

✅ 8. Performance Tracking & Reporting

  • Used Google Analytics and Search Console to track:

    • Organic traffic growth

    • Bounce rate and user engagement

    • Keyword rankings

    • Conversion metrics (form submissions, quote requests)

📈 Results Expected (or Achieved) by 2023 End

  • Increased organic traffic by 30–60% (typical for a well-optimized construction site)

  • Improved local search visibility

  • Generated more leads via contact forms and phone calls

  • Higher ranking for primary services and service areas