SEO Project Overview for Quadque Technologies Limited (2023–2024)
Client Location: Australia & Bangladesh | Industry: Software & Digital Solutions
In 2023–2024, I successfully executed a comprehensive SEO strategy for Quadque Technologies Limited, a multinational software company with operations in both Australia and Bangladesh. The goal was to improve organic visibility, generate qualified leads, and strengthen the company's digital presence in competitive global markets.
Key Contributions:
Website Audit & Optimization: Conducted technical audits to identify on-site SEO issues and implemented improvements in site structure, page speed, mobile responsiveness, and schema markup.
Keyword Strategy: Performed in-depth keyword research targeting both local and international audiences, aligning with Quadque’s core services (software development, IT solutions, and digital marketing).
Content Strategy: Optimized existing content and created new SEO-focused blog articles, landing pages, and service descriptions to boost topical authority.
Link Building: Executed white-hat link building campaigns, including guest posting and digital PR, to improve domain authority.
Local SEO (Australia & Bangladesh): Managed Google Business Profiles and local citations to enhance visibility in geo-targeted searches.
Analytics & Reporting: Set up tracking through Google Analytics and Search Console, and provided monthly performance reports showing steady growth in organic traffic and lead conversions.
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About
The Processs
SEO Process for Quadque Technologies Limited (2023–2024)
1. Initial SEO Audit & Competitor Analysis
Performed a full website audit using tools like Ahrefs, Semrush, and Google Search Console.
Identified technical issues (broken links, crawl errors, duplicate content, page speed, etc.).
Analyzed top competitors in both local (Dhaka, Sydney) and global markets to benchmark performance.
2. Keyword Research & Strategy Development
Conducted localized and industry-specific keyword research for services like software development, app development, IT consultancy, and digital marketing.
Segmented keywords by intent (informational, commercial, transactional).
Created a keyword map aligning with service pages and blog content.
3. On-Page SEO Optimization
Optimized meta titles, descriptions, H1-H3 headings, and image alt text.
Improved internal linking structure to pass link equity effectively.
Created SEO-friendly URL slugs and implemented schema markup for better indexing.
Ensured content relevance and keyword integration on all major service and location pages.
4. Technical SEO Fixes
Improved mobile responsiveness and page loading speed.
Fixed crawl issues, optimized robots.txt and XML sitemap.
Enhanced site architecture for better user experience and indexing.
Implemented HTTPS, canonical tags, and language tags (for global SEO).
5. Content Marketing & Link Building
Published regular blog articles targeting trending and long-tail keywords.
Developed high-quality backlinks through:
Guest blogging on relevant tech and marketing websites.
Outreach to influencers and digital communities.
Profile listing and business citations for local SEO.
Promoted content via social media to increase traffic and sharing.
6. Performance Tracking & Reporting
Set up Google Analytics and Google Search Console to track KPIs.
Delivered monthly reports tracking:
Organic traffic growth
Keyword ranking improvements
Click-through rates (CTR)
Conversion metrics (form fills, quote requests)
Regularly refined strategies based on data insights and algorithm updates.
✅ Final Outcome:
Substantial improvement in search rankings for targeted keywords in Australia and Bangladesh.
Over 30% increase in organic traffic within one year.
Boosted lead generation and brand visibility in local and international search results.
